Ethics Based Business Feasibility : A Literature Review Of Superindo’s Csr Practices
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Abstract
In the modern business era, profit generation must be aligned with ethical principles and social responsibility. Business feasibility studies, which traditionally emphasize technical and financial aspects, now require the inclusion of business ethics as a critical dimension. The failure of companies such as Theranos illustrates the serious consequences of neglecting ethics in pursuit of profit. Therefore, the implementation of business ethics through Corporate Social Responsibility (CSR) programs has become a key indicator in assessing business feasibility and sustainability. This study aims to examine ethically based business feasibility through the implementation of CSR, focusing on the case of the retail company Super Indo. The research employs a literature review method using Keraf’s business ethics framework, which includes social ethics, economic ethics, legal compliance, and respect for stakeholder rights. The findings reveal that Super Indo’s CSR programs have had a positive impact on society and the environment, while also strengthening the company’s image and influencing consumer purchasing decisions. Ethically grounded CSR practices are shown to contribute to social welfare, legal compliance, and long-term business viability. This study highlights the importance of integrating ethical values into business feasibility assessments and provides practical insights for other companies seeking to develop ethical and sustainable CSR strategies.
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