Pemberdayaan Ekonomi Masyarakat Melalui Pelatihan Dan Edukasi Pembuatan Mie Ayam Di Desa Babat Kecamatan Legok Kabupaten Tangerang

Abstract

This study aims to empower UMKM Mie Ayam NEA in several areas of Babat village. The business, Mie Ayam NEA, offers a local flavor that has become popular due to its affordable price. However, it faces several obstacles, including limited capital, weak financial recording, and lack of product innovation. The community engagement method applies the PDCA cycle (Plan, Do, Check, Act). The Plan stage involves product analysis (observation, raw materials, equipment, and scheduling). The Do stage consists of producing Mie Ayam NEA samples for further analysis. The Check stage evaluates the samples in terms of taste, color, texture, and portion size. The Act stage includes process adjustments, entrepreneurship training in Babat village, and concludes with the product launch. Product analysis also employs a SWOT framework. The results indicate that the strengths lie in the classic taste, affordable price, fast service, and additional menu options. The weaknesses include a modest location, inconsistent quality, and limited online marketing. The opportunities consist of opening new branches, menu innovations, and potential collaborations. The threats involve intense competition, shifting consumer preferences, and rising production costs. To address these, modern marketing strategies are implemented through digital promotion (Facebook, WhatsApp Business), as well as delivery and pre-order services. The program also integrates entrepreneurship training to strengthen the sustainability of UMKM Mie Ayam NEA.