Komunikasi Hadis Nabi Muhammad Saw Perspektif Komunikasi Persuasif Dan Teori Communication Accomodation

Abstract

Communication is a crucial element in conveying messages, both in social and religious contexts. In the Islamic tradition, the hadiths of Prophet Muhammad (peace be upon him) function not only as a source of law and moral guidance but also as an effective medium of communication to shape the understanding, attitudes, and behavior of the Muslim community. From the perspective of persuasive communication, the delivery of hadiths can be analyzed based on strategies that emphasize psychological, emotional, and social influence on the questioner, including how the messages are structured to encourage internal acceptance and attitude change. Meanwhile, the Communication Accommodation theory provides a framework for understanding how Prophet Muhammad saw adjusted his communication style, language, and behavior according to the condition and ability of his interlocutors. This study employs a qualitative approach in the form of library research. In this research, the hadiths that are the object of study are first interpreted and then integrated with studies on persuasive communication and Communication Accommodation theory. The results indicate that the analysis of hadiths narrated by Abu Hurairah and Ibn Mas’ud regarding the most virtuous deeds shows that the communication of Prophet Muhammad saw displayed a combination of psychodynamic and socio-cultural persuasive strategies while simultaneously applying the principles of Communication Accommodation, particularly convergence.