Model Jadal Qur’ani Dalam Meningkatkan Efektivitas Dakwah

Abstract

Islamic da'wah is a strategic activity in conveying Islamic teachings to society with the aim of forming understanding, attitudes, and behaviors in accordance with the values of the Qur'an and Sunnah. However, increasingly complex, pluralistic, and critical social realities demand a dialogical, argumentative, and persuasive da'wah approach. One relevant approach is the Jadal Qur'ani model, as stated in the Qur'an, especially QS. an-Nahl verse 125 which emphasizes the methods of bil-ḥikmah, al-mau'iẓah al-ḥasanah, and al-jidāl billatī hiya aḥsan. This study aims to examine the concept, characteristics, and implementation of the Jadal Qur'ani model and its relevance in increasing the effectiveness of da'wah in contemporary society.The research method used was a literature study, analyzing primary sources, including the Quran and tafsir (comprehension texts), as well as secondary sources, including books, scientific journals, and scholarly works relevant to the themes of Islamic da'wah and communication. The study results indicate that the Jadal Qur'ani model emphasizes polite dialogue, rational argumentation, and respect for the interlocutor without inciting conflict or hostility. This implementation model has been proven to increase the effectiveness of da'wah by creating humanistic, inclusive, and contextual communication, making the da'wah message more easily accepted by the audience. Thus, the Jadal Qur'ani model is highly relevant as a da'wah approach in the modern era, which is rife with differing views and social dynamics.