Analisis Penerimaan Olahan Produk Baru Terhadap Usaha UMKM Masyarakat Dusun Talang Tuluih
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Abstract
Talang Tuluih Hamlet, Silungkang Duo Village, Silungkang Sub-district, Sawahlunto City is famous for its cassava cracker-producing MSMEs business in West Sumatra. Talang Tuluih Hamlet generally work as cassava farmers who make a living from garden produce. Most of the community processes cassava into raw cassava cracker products for sale. The problem that often arises is the instability of the market price of cassava and unstable additional ingredients, making the marketing of MSMEs in the community tend to be erratic. This MSMEs business has been running from ancestors, making people still want to survive with raw cassava cracker products. Researchers try to analyze and present a product in the form of cassava sticks as a solution to these problems. Researchers saw the community's response to the presence of cassava stick products. This research uses descriptive qualitative methods to explain the research results obtained. The results showed that most of the community was interested and wanted to try producing cassava stick products to support their economy. The presence of cassava stick products is considered to be able to help the community's MSMEs business. However, there are still some people who refuse to try to produce cassava stick products even after researchers explain the marketing and MSMEs development potential of these products.
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