Amsal Alquran dan Relevansinya dalam Dakwah di Era Modern
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Abstract
Parables (proverbs) are one of the language style used by the Quran to convey the messages contained the Qur’an. As a prospective researcher, proverbs in the Qur’an contain moral, ethical, and spiritual values that are relevant to facing the challenges of the times, such as materialism and individualism. I am interested in studying the Proverbs of the Qur'an and their relevance in the practice of preaching in the modern era using a qualitative approach. This study aims to understand how the Proverbs of the Qur'an are applied in conveying Islamic messages effectively to contemporary society which has its own dynamics and challenges. Through observation, interviews, and qualitative data analysis, I will examine the preaching strategy that integrates the Proverbs of the Qur'an and its impact on the acceptance and understanding of Muslims. In the modern era, the preaching strategy that adopts a communicative style such as proverbs has proven to be more effective in conveying Islamic messages in an inclusive, contextual, and touching reality of life. Therefore, the use of proverbs as a preaching method needs to be continuously developed and adapted to modern communication media so that Islamic preaching remains relevant and has a broad impact. It is hoped that the results of this study can contribute to the development of adaptive and relevant preaching methods to current conditions, as well as enrich the literature on innovation in spreading the values of the Qur'an in the digital and globalization era.
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