Communicating the Divine Message: Persuasion and Ethical Direction in the Qur’anic Text
Main Article Content
Abstract
The Qur'an, as the holy book of Muslims, is not only a source of religious teachings but also contains effective persuasive strategies to lead humans to happiness and success both in this world and the hereafter. This study aims to identify and analyze the persuasive strategies used in the Qur'anic language to offer humans concepts such as mercy, forgiveness, reward, and paradise. The research method used is Qur'ānic text analysis with a focus on language strategies used in contexts similar to modern advertising strategies. The findings show that the Qur'ān uses several persuasive strategies, including repetition, emphasis by using catchy phrases, imagery language, and openness. First, the strategy of repetition is used extensively in the Qur'ān to emphasize important concepts such as mercy and forgiveness. By repeating certain words or phrases, the Qur'ān creates a strong emotional effect on its readers. Secondly, the Qur'ān emphasizes important messages by using catchy and memorable phrases. Third, the Qur'ān uses imaginative language to describe rewards and paradise as the reward for those who believe and fear. These images encourage readers to aspire to the attainment of the hereafter. Fourth, the Qur'ān demonstrates an openness and willingness to dialogue with readers through verses that invite humans to ponder and think, reflecting a persuasive approach that respects individual freedom of thought and reasoning. The results of this study show that the Qur'ān is not only a religious book but also a guide to life that contains effective persuasive strategies. The application of these strategies can serve as evidence of the Qur'ān as a guide that leads humans to eternal happiness.
Downloads
Article Details
Section
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
al-Askafi, A.-K. (1995). Durrat al-Tanzi>l wa Ghurrat al-Ta’wi>l fi> Bayani al-A>ya>t al_mutasyabihat fi> kita>b Allahi Al-’Azi>zi (Vol. 4). Dar al-Ifa>q al-Jadidah.
al Nabulsi, M. R. (2019). Mukhtasar Tafsi>r al Nabulsi Tadabbur A>ya>tillah fi al nafsi wa al kauni wa al haya>t (1 ed.). Muassasah al Fursa>n.
Al Qurtubi, A. al-Ansari. (1993). Jami li Ahkam al-Qur’an [Graphic].
Ali, A. Y. (2000). The Meaning of the Holy Qur’an. Amana Publications.
As-Suyuti, J. (2004). Al-Itqan fi Ulum al-Qur’an. Dar al-Hadith.
Astuti, S. P. (2017). Persuasi dalam Wacana Iklan. Nusa: Jurnal Ilmu Bahasa dan Sastra, 12(1), 38. https://doi.org/10.14710/nusa.12.1.38-45
Ath-Thabari. (2009). Tafsir Ja>mi’ al-Bayan fi> Ta’wi>l al-Qur’a>n. Dar al-Hadits.
Ath-Thabari. (2022). Tafsir Ath Thabari Jami’ Al Bayan Fi Ta’wil Al Qur’an Terjemah Bahasa Indoneisa. Pustaka Azzam.
Ayat-Ayat Nida> Dalam Al-Qur’an. (2023). Prenadamedia Group.
Behravan, Jamalzadeh, M., & Masoudi, R. (2012). A review study of developing an advertising strategy for westerner’s companies among Middle East countries: The Islamic perspective’, Information Management and Business Review. 4 No. 3, 107–133.
Bouchrika, I. (2022). Imagery literary device: Definition, types, and examples. [Web]. Bouchrika, I. (2022). . Research.com [Educational Service Website]. Retrieved November 11, 2022, from https://research.com/education/imagery-literary-device
Boullata, I. J. (2000). Literary Structures of Religious Meaning in the Qur’an. Curzon Press.
Dimyathi, M. S., Elmaula, I., & Tabroni, H. M. (2022). Repetition in the Qur’an the Perspective of Badi’uzzaman Sa’id Nursi. Jurnal Studi Al-Qur’an, 18(2), 149–180. https://doi.org/10.21009/JSQ.018.2.01
Esack, F. (2005). The Qur’an: A User’s Guide. Oneworld Publications.
Fakhruddin, R. (2012). Razi, Fakhruddin.Tafsir Al-kabir (mafatih Al-ghaib) Jilid 9 / Fakhruddin Ar-Razi .2012. Dar al-Hadits.
Hakim, L., & Syaputra, A. D. (2020). Al-Qur’an dan Pengentasan Kemiskinan. Jurnal Ilmiah Ekonomi Islam, 6(3), 629. https://doi.org/10.29040/jiei.v6i3.1310
Haleem, M. A. S. A. (2004). The Qur’an: A New Translation. Oxford University Press.
Haleem, M. A. S. A. (2005). The Qur’an: A New Translation. Oxford University Press.
Izutsu, T. (2002). Ethico-Religious Concepts in the Qur’an. McGill University Press.
KBBI. (2022). [Software]. kbbi.kemdikbud.go.id
Laelani, L., & Komarudin, E. (2023). An Analysis of Repetition Style in the Qur’an According to Al-Tabari’s Commentary.
Mamlu’ah, A. (2019). Konsep Percaya Diri Dalam Al Quran Surat Ali Imran Ayat 139. AL-AUFA: JURNAL PENDIDIKAN DAN KAJIAN KEISLAMAN, 1(1), 30–39. https://doi.org/10.36840/alaufa.v1i1.222
Maula, I. (2020). Repetisi (Tikrar) Dalam al-Qur’an Perspektif Badi’uzzaman Said Nursi Dalam Bukunya Rasa’il Nur (Studi Analisis Kritis) [Thesis, UIN Syarif Hidayatullah]. https://repository.uinjkt.ac.id/dspace/handle/123456789/52073
Neuwirth, A. (2010). The Qur’an and its Biblical Subtext.
Rahman, F. (1980). Major Themes of the Qur’an. Bibliotheca Islamica.
Robinson, N. (2003). Discovering the Qur’an: A Contemporary Approach to a Veiled Text. Georgetown University Press.
Safliana, E. (2020). Al Quran Sebagai Pedoman Hidup Manusia. 3(2).
Sells, M. (1999). Approaching the Qur’an: The Early Revelations. White Cloud Press.
Shafiq, A. (2018). A collection of Islamic advertising principles: Revisited and detailed.
W.A., W. A., M.Z.A., A. F., Samah, R., Ahmad, H., Mohamed, Y., & Ibrahim, M. (2017). Motivation in Good Dealings: An Analysis of Surah Ad Dhuha from the Psycological and Rhetorical Perspectives. Journal of Nusantara Studies (JONUS), 2(2), 198. https://doi.org/10.24200/jonus.vol2iss2pp198-213
Wulandari, D., Yusuf, Moh. A., & Marhumah, Q. (2023). Kaidah Pengulangan Lafaz dalam al-Qur’an: Studi Analisis QS. an-Naml[27]: 60-64. Canonia Religia, 1(1), 87–104. https://doi.org/10.30762/cr.v1i1.1371
Zuhaili, W. (2003). Tafsi>r al Muni>r fil Aqi>dati wa al Syari>ati wa al Manhaji (2 ed.). Da>r al Fikr.